Media and Advertising Management M: 7019944355
Need Answer Sheet of this Question paper Contact us at answersheethelp@gmail.com M: 7019944355 Media and Advertising Management Multiple Choices: Q1. Which of the following is not the spectrum of advertising? a. Sales organization b. Communication with consumer c. Distribution channel d. Advertising for media Q2. AIDA stands for__________ Q3. Which of the following is the indirect role of advertising? a. Lowering of price b. Advertising & competition c. Guide to perspective buyer d. Both a & b Q4. Lack of clarity in setting advertising objectives may arise due to thea. a. Problem in stating objectives in quantifiable terms b. Inability in identifying the largest audience c. Inadequate information d. All of the above Q5. Which of the following is not the criticism of advertising? a. Advertising creates insecurity b. Barriers to entry c. Product proliferation d. Inefficient manufacturer stay in busines...